Are you REALLY marketing your business?

Daniela Hongell

Marketing, PR, Strategy – Hongell&me

Many businesses fall into the trap of thinking that is they’re advertising, have a Facebook page and a website, then they are actively marketing their business.  Successful businesses recognise that marketing is so much more.  They understand that marketing plays a key role delivering satisfaction to customers through strategy, planning and communication.  Gain a grasp of the basics of marketing with Daniela Hongell, a specialist marketing practitioner who has worked in the field for over 20 years, and now operates her own boutique consultancy, hongell&me.

 

Biography

Daniela launched hongell&me in 2012 and has never looked back.

A specialist marketing practitioner for over 20 years in the Barossa Valley and interstate, Daniela offers bright business ideas to SMEs and organisations looking to establish or grow through powerful marketing and communications strategies.

Starting her career as an advertising copywriter for radio and TV, Daniela progressed into the wine industry as a graduate management trainee, and then managed the brand communications for Australia’s largest selling wine exported to the UK.  Moving to the Barossa Valley with her winemaker husband in 1998 and in between having three children, Daniela worked as a senior wine marketing consultant, a lecturer in strategic marketing and management, and a business development manager.

Helping businesses with a positive and practical approach to marketing, Daniela is a lateral thinker and a creative problem solver.  She enjoys building relationships with her clients and taking a personal approach to their business solutions.

Participating in the Barossa Future Leaders Program, Barossa B2B Program and Transforming Business Conference, Daniela contributes back to her community.

When she’s not driving her children across the Barossa for their school, sports and music activities, Daniela can be found tucked into the corner of the couch, enjoying her iPad, favourite Netflix series, design magazine and freshly made G&T; each at the same time.

Daniela is a graduate of the University of Canberra with a BA in Communications.